Tag: Conversion Tracking

What is Google Tag Manager (GTM)?

Google Tag Manager is a way of creating conversion metrics. In layman’s terms, we create a way of measuring when a website user performs a specific action (clicks a button, fills out a form, et cetera). This measurement can then

How to Add Someone to a Google Tag Manager Account

Like any other Google account, Google Tag Manager (What is Google Tag Manager?) requires you to add and assign the proper role to someone before they can begin to manage or work in the account. Go to Google Tag Manager.